COOKIE POLICY
Last updated September 29, 2025
This Cookie Policy explains how SweatLounge Limited (“we”, “us”, “our”) uses cookies and similar technologies on our website https://sweatlounge.co.uk. It tells you what these technologies are, why we use them, and your rights to control our use of them.
We are committed to protecting your personal data and being transparent about how we use it.
- What Are Cookies?
Cookies are small text files placed on your device when you visit a website. They are widely used to make websites work, improve their efficiency, and provide information to the website owners.
Cookies can be:
- First-party cookies – set by us.
- Third-party cookies – set by other websites or services (e.g. Google Analytics, social media platforms).
Some cookies are “session cookies” (deleted when you close your browser) and others are “persistent cookies” (remain on your device for a set period or until deleted).
- How We Use Cookies
We use cookies and similar technologies for the following purposes:
Category | Purpose | Examples |
Strictly Necessary | Essential for the operation of our website. These cookies cannot be switched off. | Session management, security features, load balancing. |
Performance & Analytics | Help us understand how visitors use our site so we can improve it. | Google Analytics (aggregated traffic data). |
Functionality | Remember your preferences and provide enhanced features. | Language choice, saved preferences. |
Marketing/Targeting | Deliver relevant ads and measure their effectiveness. | Meta Pixel, Google Ads remarketing. |
We do not place non-essential cookies (performance, functionality, marketing) without your consent.
- Cookies We Use
Cookie Name | Type | Purpose | Expiry |
_ga | Performance (Google Analytics) | Used to distinguish users | 2 years |
_gid | Performance (Google Analytics) | Used to distinguish users | 24 hours |
_gat | Performance (Google Analytics) | Throttles request rate | 1 minute |
CookieConsent | Necessary | Stores your cookie preferences | 6 months |
[Insert Marketing Pixel Cookie Names] | Marketing | Tracks conversions/ads performance | Varies |
- Your Consent and Control
When you first visit our site, we ask for your consent to use non-essential cookies. You can change or withdraw your consent at any time by:
- Clicking the “Cookie Settings” link in the footer of our website.
- Adjusting your browser settings to refuse cookies (note: this may affect website functionality).
For more information about managing cookies, visit www.allaboutcookies.org or the ICO’s guide: https://ico.org.uk/for-the-public/online/cookies/.
- Third-Party Cookies
Third-party services (e.g. Google, Meta) may use cookies to collect information about your browsing activity. We encourage you to review their privacy and cookie policies.
- Google Analytics Policy
- Meta (Facebook) Cookies Policy
- Changes to This Policy
We may update this Cookie Policy from time to time to reflect changes in technology, law, or our practices. The updated policy will be posted on this page with a new “Last updated” date.
- Contact Us
If you have any questions about our use of cookies or this policy, please contact:
SweatLounge Limited
48 Chiswick High Road, London, UK, W4 1SZ
Email: hi@sweatlounge.co.uk